"Coming from a background in Architecture, I view brand identity as a structural challenge. For Psylove, the goal was to bridge the gap between ancient spiritual practice and modern clinical science. I designed the visual language to feel 'giftable' and serene—moving away from psychedelic tropes toward a high-end aesthetic that invites curiosity rather than caution. It’s not just a product; it’s an invitation to a sacred, structured experience."

I decided to take a misunderstood, "underground" substance and reposition it as a high-end wellness ritual.

"This project was the intersection of my studies in Gastronomy and my 10-year tenure in visual leadership. I treated the product line like an editorial workflow—organizing complex flavors into 'Kits' (Gourmet, BBQ, International) that tell a story of global travel. The architecture of the packaging was designed to mirror the luxury of the ingredients, ensuring the brand lived up to its name across every touchpoint."

My idea was to translate the sensory complexity of 30+ artisanal flavors into a cohesive luxury

"My work with Volcana was an exercise in narrative redirection. I wanted to strip away the 'toy' aesthetic and replace it with the weight and permanence of an apothecary. By integrating obsidian and ritualistic elements, I leveraged my experience in wellness facilitation to create a brand that feels like a healing modality. The design focuses on the 'sacred object'—elevating the product into a tool for self-connection."

The challenge was to pivot "conscious sensuality" away from traditional adult industry aesthetics.